Most puzzle boxes end up in a closet.
Stacked sideways behind the Monopoly set nobody has touched in years, waiting for someone to remember they’re there.
We didn’t want to make that box. When it came time to design our packaging, we asked ourselves a different question. Not “What should the box look like?”
But…“Where should it live?”
Our answer was simple.
Anywhere you wanted it.
On a coffee table. On a bookshelf between your favourite books. Leaning against a wall in the living room. Even sitting on a console table long after the puzzle has been finished.
We designed our boxes to earn their place in your home, not disappear into a cupboard.
That’s why the box spine is designed to be read whether the box is stacked horizontally or vertically. Why the colors are warm rather than loud. Why every little detail was considered.
Because we didn’t think the packaging should be something you hide away.
It should be part of the experience. Most puzzles were designed to be stored. We designed ours to be displayed
